Goal

The main goal of these visuals was to celebrate the spirit of wine culture and present winery to a younger audience.

The designs have bright colors and fresh style, inspired by still-life compositions and everyday situations. The photography is done by my colleague Simona Gotsis.

Inspiration

My inspiration for this visual identity came from wine culture on social media. One of the first trends in the early days of social media that lives up to this day is food photography.

The idea of showing a product in its natural use and combine it with different beautiful accents change the whole perspective on the product.

As much as polished pictures and filters are gaining more attention than real life photos, when both extremes are combined, which means showing an everyday environment in a bit overproduced way, this shows the beautiful side of life that all products promise to show.