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Visuals for a summer campaign of a famous Bulgarian company that produces fresh smoothies, juices, plant-based ice cream, and other similar products.
This is an individual project I did while working in TriplePro International.
Frudada needed key visuals for a summer campaign that both promotes the brand's product and has a strong interesting look and feel.
The main goal of this campaign was to create summer visuals and puns that are strictly related to ingredients that are used in products of the brand.
Inspiration
The main inspiration for these designs was the colors that are related to summer and the beach. It was very important for the visuals to be bright and easily read. The type font is clear, informal and it represent the spirit of the brand.
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